Software company in Gurugram, India

Product strategy, design and branding

We define what to build, design how it works and looks, and give your business an identity that stays consistent from the logo to the last screen.

How we deliver.

  1. Scope

    Defining the plan, price and launch date in writing after the first call.

  2. Design

    Approving every screen before development begins.

  3. Build

    Developing with weekly updates and a live test link.

  4. Support

    Hosting, fixes and continuous improvement after launch.

300+
projects shipped
3
countries: India, Australia, US
15+
years in business
24 h
reply time

The designers on your project work with the developers who will build it, so every screen is checked for cost and feasibility before you see it. You approve every screen before development begins.

Product strategy

Workshops and research that turn an idea or a problem into a scoped, priced plan. We speak to your customers and staff, review competitors, and agree on what the first version must do before any design or code begins.

  • Discovery workshops

    Structured sessions with your team to agree on goals, users and the features that matter most.

  • Customer interviews

    Conversations with real buyers and users to test whether the product solves a problem they will pay to fix.

  • Competitor review

    A written comparison of how competing products and sites handle the same job, and where you can do better.

  • Scope and roadmap

    A first version defined feature by feature, with later releases planned and priced.

UX and UI design

Interfaces for web apps, mobile apps and websites, designed in Figma and tested with users before development starts. Every design meets WCAG 2.2 AA, the international accessibility standard, and the same team that designs it writes the code.

  • Information architecture and wireframes

    Page structure, navigation and user flows mapped before visual design begins.

  • Clickable prototypes and user testing

    Prototypes your customers can click through, tested to find problems while they are cheap to fix.

  • Screen design and design systems

    Final screens plus a library of components, colors and type that keeps every later screen consistent.

  • Accessibility

    Designs checked against WCAG 2.2 AA for contrast, text size and keyboard use.

Brand identity

Logos, brand guidelines and campaign visuals for businesses launching, rebranding or entering new markets. We design each identity for digital use first, so the logo, colors and type work on a phone screen, a website header and a printed brochure.

  • Logo and visual identity

    Logo, color palette, typography and icon style, delivered in every file format you need.

  • Brand guidelines

    A written guide that shows staff, printers and agencies how to use the brand correctly.

  • Campaign and social creative

    Ad, social and presentation designs that match the identity and the platforms they run on.

Where to start.

Discovery workshop

Ten days with your team after onboarding, ending in a written scope, a feature list and a roadmap for the first version. It is a paid engagement.

Tell us about your project.

Send a few lines about what you need. We reply within 24 hours with questions or a time to talk.

  • Reply within 24 hours
  • Fixed written quote
  • Your site and code are yours