Ishmaya
Ishmaya's crystal store, moved to Shopify and designed in full.
- Client
- Ishmaya Healings and Wellness LLP
- Industry
- E-commerce, crystals and wellness
- Location
- India
- Year
- 2025
- Platform
- Shopify
- Services
- Apps and websites, Strategy and design
- Live site
- ishmaya.com
About the client
Ishmaya sells energised crystals, bracelets and wellness products online across India, and offers astrology-based crystal consultations.
The challenge
Ishmaya's store ran on an app-builder platform. We moved it to Shopify with every product and customer record, and designed the new store and the brand around it.
What we built
- Shop by intention: Five intentions, from protection and cleansing to health and wellbeing, lead customers to the matching stones.
- Shop by stone: A second route for customers who already know which crystal they want.
- Products and customers moved: The full catalogue and every customer record moved from the old platform to Shopify.
- Consultations in the store: Astrology-based consultations sold as a store product, alongside the crystals.
“All our products and customer records were on our old platform, so moving to Shopify worried us. Marse Labs moved everything across, designed the new store from scratch, and made it easier for our customers to find the right stone.”
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